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Book Review: Printing and Promotion Handbook: How to Plan,Produce,and Use Printing,Advertising,and Direct Mail

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online April, 1950

Book Review: Printing and Promotion Handbook: How to Plan,Produce,and Use Printing,Advertising,and Direct Mail

Volume 14, Issue 5

https://doi.org/10.1177/002224295001400528

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