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Reply to Criticism by Lazare Teper on “Motivation Analysis in Market Research”

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online October, 1949

Reply to Criticism by Lazare Teper on “Motivation Analysis in Market Research”

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Volume 14, Issue 3

https://doi.org/10.1177/002224295001400313

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