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Mail Questionnaires can Produce Good Samples of Homogeneous Groups

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Research article

First published online July, 1947

Mail Questionnaires can Produce Good Samples of Homogeneous Groups

Volume 12, Issue 1

https://doi.org/10.1177/002224294701200106

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