BerryLeonard L.DanaherTraceyKeininghamTimothyAksoyLerzanAndreassenTor Wallin (2025), “Social Profit Orientation: Lessons from Organizations Committed to Building a Better World,” Journal of Marketing, 89 (2), 1–19.
2.
PorterMichael E.KramerMark R. (2006), “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility,” Harvard Business Review, 84 (12), 78–92.
3.
PorterMichael E.KramerMark R. (2011), “Creating Shared Value,” Harvard Business Review, 89 (1–2), 62–77.