JM : Promoting Catalysis in Marketing Scholarship

Boegershausen Johannes Datta Hannes Borah Abhishek Stephen Andrew T. (2022), “Fields of Gold: Scraping Web Data for Marketing Insights,” Journal of Marketing, 86 (5), 1–22.

Chandy Rajesh K. Johar Gita Venkataramani Moorman Christine Roberts John H. (2021), “Better Marketing for a Better World,” Journal of Marketing, 85 (3), 1–9.

Germann Frank Ebbes Peter Grewal Rajdeep (2015), “The Chief Marketing Officer Matters!” Journal of Marketing, 79 (3), 1–22.

Kerin Roger A. (1988), “From the Editor,” Journal of Marketing, 52 (3), 1.

Key Thomas M. Clark Terry Ferrell O.C. Stewart David W. Pitt Leyland (2020), “Marketing’s Theoretical and Conceptual Value Proposition: Opportunities to Address Marketing’s Influence,” AMS Review, 10 (3/4), 151–67.

Kohli Ajay (2009), “From the Editor,” Journal of Marketing, 73 (1), 1–2.

Kohli Ajay K. Haenlein Michael (2021), “Factors Affecting the Study of Important Marketing Issues: Implications and Recommendations,” International Journal of Research in Marketing, 38 (1), 1–11.

Lehmann Donald R. (2004), “Metrics for Making Marketing Matter,” Journal of Marketing, 68 (4), 73–75.

Mokyr Joel (2002), The Gifts of Athena: Historical Origins of the Knowledge Economy. Princeton, NJ: Princeton University Press.

Moorman Christine van Heerde Harald J. Moreau C. Page Palmatier Robert W. (2019), “Challenging the Boundaries of Marketing,” Journal of Marketing, 83 (5), 1–4.

Narayan Vishal Kankanhalli Shreya (2021), “The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India,” Journal of Marketing, 85 (6), 63–82.

Rust Roland T. (2006), “From the Editor: The Maturation of Marketing as an Academic Discipline,” Journal of Marketing, 70 (3), 1–2.

Stewart David W. (1999), “Beginning Again: Change and Renewal in Intellectual Communities,” Journal of Marketing, 63 (4), 2–4.

Stremersch Stefan Winer Russell S. Camacho Nuno (2021), “Faculty Research Incentives and Business School Health: A New Perspective From and For Marketing,” Journal of Marketing, 85 (5), 1–21.

Thompson Craig J. Kumar Ankita (2022), “Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism,” Journal of Marketing, 86 (5), 21–41.

Van Heerde Harald J. Moorman Christine Page Moreau C. Palmatier Robert W. (2021), “Reality Check: Infusing Ecological Value into Academic Marketing Research,” Journal of Marketing, 85 (2), 1–13.

Varadarajan P. Rajan (1996), “From the Editor: Reflections on Research and Publishing,” Journal of Marketing, 60 (4), 3–6.

Varadarajan P. Rajan (2020), “Relevance, Rigor and Impact of Scholarly Research in Marketing, State of the Discipline and Outlook,” AMS Review, 10 (3/4), 199–205.

Warren Nooshin L. Farmer Matthew Gu Tianyu Warren Caleb (2021), “Marketing Ideas: How to Write Research Articles That Readers Understand and Cite,” Journal of Marketing, 85 (5), 42–57.

Yang Yi Zhang Kunpeng Kannan P.K. (2022), “Identifying Market Structure: A Deep Network Representation Learning of Social Engagement,” Journal of Marketing, 86 (4), 37–56.

Zeithaml Valarie A. Jaworski Bernard J. Kohli Ajay K. Tuli Kapil R. Ulaga Wolfgang Zaltman Gerald (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32–51.