AlbaJosephLynchJohnWeitzBartonJaniszewskiChrisLutzRichardSawyerAlanWoodStacy (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61 (3), 38–53.
AronsonElliotMerrill CarlsmithJ. (1968), “Experimentation in Social Psychology,” in The Handbook of Social Psychology, Vol. 2, 2nd ed., LindzeyG.AronsonE., eds. Reading, MA: Addison-Wesley, 1–79.
4.
BassFrank (1995), “Empirical Generalizations and Marketing Science: A Personal View,” Marketing Science, 14 (3), G6–G19.
5.
BergerJonahHumphreysAshleeLudwigStephanMoeWendy W.NetzerOdedSchweidelDavid A. (2020), “Uniting the Tribes: Using Text for Marketing Insight,” Journal of Marketing, 84 (1), 1–25.
6.
BhagwatYashodaWarrenNooshin L.BeckJoshua T.Watson IVGeorge F. (2020), “Corporate Sociopolitical Activism and Firm Value,” Journal of Marketing, 84 (5), 1–21.
7.
BronnenbergBart J.DubéJean-PierreMelaCarl F. (2010), “Do Digital Video Recorders Influence Sales?” Journal of Marketing Research, 47 (6), 998–1010.
8.
BrunswikEgon (1956), Perception and the Representative Design of Psychological Experiments, 2nd ed. Berkeley: University of California Press.
9.
CampbellColinSchauHope Jensen (2019), “Let’s Make a ‘Deal’: How Deal Collectives Coproduce Unintended Value from Sales Promotions,” Journal of Marketing, 83 (6) 43–60.
10.
ChandrasekaranDeepaTellisGerard J.JamesGareth M. (2021), “Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing, Available at: https://doi.org/10.1177/0022242920967912.
11.
ChenYixingLeeJu-YeonSridharShrihari (Hari)MittalVikasMcCallisterKatharineSingalAmit G. (2020, “Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment,” Journal of Marketing, 84 (3), 1–27.
12.
CookThomas D.CampbellDonald T. (1979), Quasi-Experimentation: Design and Analysis Issues for Field Settings. Chicago: Rand McNally.
13.
CorbinJulietStraussAnselm (2008), Basics of Qualitative Research. Techniques and Procedures for Developing Grounded Theory, 3rd ed. Thousand Oaks, CA: SAGE Publications, 85–105.
14.
CostelloJohn P.ReczekRebecca Walker (2020), “Providers Versus Platforms: Marketing Communications in the Sharing Economy,” Journal of Marketing, 84 (6), 22–38.
15.
DahlDarren W.ManchandaRajesh V.ArgoJennifer J. (2001), “Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity,” Journal of Consumer Research28 (3), 473–81.
16.
DattaHannesAilawadiKusumHeerdeHarald J. van (2017), “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?” Journal of Marketing, 81 (3), 1–20.
17.
DeightonJohn A.MelaCarl F.MoormanChristine (2021), “Marketing Thinking and Doing,” Journal of Marketing, 85 (1), 1–6.
18.
DeshpandéRohitZaltmanGerald (1978), “Enhancing Research Utilization: Effective Guidelines for Managers and Researchers,” Journal of Marketing Research, 8 (2), 39–46.
19.
DumvilleJo C.TorgersonDavid J.HewittCatherine E. (2006), “Reporting Attrition in Randomised Controlled Trials,” The BMJ, 332 (7547), 969–71.
20.
EckhardtGiana M.HoustonMark B.JiangBaojunLambertonCaitRindfleischAricZervasGeorgios (2019), “Marketing in the Sharing Economy,” Journal of Marketing, 83 (5), 5–27.
21.
FernandesDanielLynchJohn G.JrNetemeyerRichard G. (2014), “Financial Literacy, Financial Education, and Downstream Financial Behaviors,” Management Science, 60 (8), 1861–83.
22.
GermannFrankEbbesPeterGrewalRajdeep (2015), “The Chief Marketing Officer Matters!” Journal of Marketing, 79 (3), 1–22.
23.
GolderPeter N.TellisGerard J. (1993), “Pioneering Advantage: Marketing Logic or Marketing Legend,” Journal of Marketing Research, 30 (2), 158–70.
24.
GordonBrett R.JerathKinshukKatonaZsoltNarayananSridharShinJiwoongWilburKenneth C. (2021), “Inefficiencies in Digital Advertising Markets,” Journal of Marketing, 85 (1), 7–25.
25.
HerhausenDennis (2020), “How to Keep Complaints from Spreading,” Harvard Business Review, 99 (3), 19–23.
26.
HerhausenDennisLudwigStephanGrewalDhruvWulfJochenSchoegelMarcus (2019), “Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities,” Journal of Marketing, 83 (3), 1–21.
27.
HomburgChristianTheelMarcusHohenbergSebastian (2020), “Marketing Excellence: Nature, Measurement, and Investor Valuations,” Journal of Marketing, 84 (4), 1–22.
28.
KalaignanamKartikTuliKapil R.KushwahaTarunLeeLeonardGalDavid (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85 (1), 35–58.
29.
KanuriVamsiChenYixingSridharShrihari (2018), “Scheduling Content on Social Media: Model, Evidence and Application,” Journal of Marketing, 82 (6), 89–108.
30.
KohliAjay (2009), “From the Editor,” Journal of Marketing, 73 (1), 1–2.
31.
LandsmanVarditStremerschStefan (2020), “The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?” Journal of Marketing, 84 (3), 122–41.
32.
LarsenKai R.BongChi How (2016), “A Tool for Addressing Construct Identity in Literature Reviews and Meta-Analysis,” MIS Quarterly, 40 (3), 529–51.
33.
LiJingLuoXuemingLuXianghuaMoriguchiTakeshi (2021), “The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?” Journal of Marketing, Available at: https://doi.org/10.1177/0022242920959043.
34.
LimLeon GimTuliKapil R.GrewalRajdeep (2020), “Customer Satisfaction and Its Impact on the Future Costs of Selling,” Journal of Marketing, 84 (4) 23–44.
35.
LuoXuemingTongSiliangLinZhijieZhangCheng (2021a), “The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment.” Journal of Marketing, Available at: https://doi.org/10.1177/0022242920962510.
36.
LuoXuemingQinMarco ShaojunFangZhengQuZhe (2021b), “Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions,” Journal of Marketing, Available at: https://doi.org/10.1177/0022242920956676.
37.
LynchJohn G.Jr (1982), “On the External Validity of Experiments in Consumer Research,” Journal of Consumer Research, 9 (3), 225–39.
38.
LynchJohn G.Jr (1983), “The Role of External Validity in Theoretical Research,” Journal of Consumer Research, 10 (1), 109–11.
39.
LynchJohn G.Jr (2011), “ACR Fellow’s Address: Substantive Consumer Research,” in NA - Advances in Consumer Research, Vol. 38, DahlDarren W.JoharGita V.van OsselaerStijn M.J., eds. Duluth, MN: Association for Consumer Research, 15–18.
MeireMatthijsHewettKellyBallingsMichelKumarV.PoelDirk Van den (2019), “The Role of Marketer-Generated Content in Customer Engagement Marketing,” Journal of Marketing, 83 (6), 21–42.
42.
MoralesAndrea C.AmirOnLeeLeonard (2017), “Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior,” Journal of Consumer Research, 44 (2), 465–76.
43.
MuñizAlbert M.JrO’GuinnThomas C. (2001), “Brand Community,” Journal of Consumer Research, 27 (4), 412–32.
44.
NedungadiPrakash (1990), “Recall and Consumer Consideration Sets: Influencing Choice Without Altering Brand Evaluations,” Journal of Consumer Research, 17 (4), 263–76.
45.
Oxford Dictionary of English (2015), 3rd ed. Oxford UK: University of Oxford.
PechmannCorneliaShihChuan-Fong (1999), “Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth,” Journal of Marketing, 63 (3), 1–13.
48.
PeckJoannKirkColleen P.LuangrathAndrea W.ShuSuzanne B. (2021), “Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods,” Journal of Marketing, 84 (2), Available at: https://doi.org/10.1177/0022242920952084.
49.
SchmitzChristianFriessMaximilianAlaviSaschaHabelJohannes (2020), “Understanding the Impact of Relationship Disruptions,” Journal of Marketing, 84 (1), 66–87.
50.
SpencerSteven J.ZannaMark P.FongGeoffrey T. (2005), “Establishing a Causal Chain: Why Experiments are Often More Effective than Mediational Analyses in Examining Psychological Processes,” Journal of Personality and Social Psychology, 89 (6), 845–51.
51.
SunderSarangKimKihyun HannahYorkstonEric A. (2019), “What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions,” Journal of Marketing, 83 (6), 93–112.
52.
U.S. Department of Health and Human Services (2012), Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health.
53.
VargoStephen L.LuschRobert F. (2004), “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (1), 1–17.
54.
WinterichKaren PageNenkovGergana Y.GonzalesGabriel E. (2019), “Knowing What It Makes: How Product Transformation Salience Increases Recycling,” Journal of Marketing, 83 (4), 21–37.
55.
ZeithamlValarie A.JaworskiBernard J.KohliAjay K.TuliKapil R.UlagaWolfgangZaltmanGerald (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32–51.
56.
ZhouHaotianFishbachAyelet (2016), “The Pitfall of Experimenting on the Web: How Unattended Selective Attrition Leads to Surprising (Yet False) Research Conclusions,” Journal of Personality and Social Psychology, 111 (4), 493–504.