AngelouMaya (1991), I Shall Not Be Moved. New York: Random House.
4.
BlankSteveDorfBob (2020), The Start-Up Owner’s Manual. Hoboken, NJ: John Wiley & Son.
5.
CuiTony HaitaoGhoseAnindyaHalaburdaHannaIyengarRaghuramPauwelsKoenSriramS.TuckerCatherineVenkataramanSriraman (2021), “Informational Challenges in Omnichannel Marketing: Remedies and Future Research,” Journal of Marketing, 85 (1), 103–20.
6.
CukierKenneth (2021), “Commentary: How AI Shapes Consumer Experiences and Expectations,” Journal of Marketing, 85 (1), 152–55.
7.
DonathJudith (2021), “Commentary: The Ethical Use of Powerful Words and Persuasive Machines,” Journal of Marketing, 85 (1), 160–62.
8.
DuRex YuxingNetzerOdedSchweidelDavid A.MitraDebanjan (2021), “Capturing Marketing Information to Fuel Growth,” Journal of Marketing, 85 (1), 163–83.
9.
ForbusPamela (2021), “Commentary: The Case for a Healthier Social Customer Journey,” Journal of Marketing, 85 (1), 93–97.
10.
GordonBrett R.JerathKinshukKatonaZsoltNarayananSridharShinJiwoongWilburKenneth C. (2021), “Inefficiencies in Digital Advertising Markets,” Journal of Marketing, 85 (1), 7–25.
11.
GrewalRajdeepSridharShrihari (2021), “Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys,” Journal of Marketing, 85 (1), 98–102.
12.
GriffinJim (2021), “Commentary: Music’s Digital Dance: Singing and Swinging from Product to Service,” Journal of Marketing, 85 (1), 223–26.
13.
HamiltonRyanFerraroRosellinaHawsKelly L.MukhopadhyayAnirban (2021), “Traveling with Companions: The Social Customer Journey,” Journal of Marketing, 85 (1), 68–92.
14.
HughesNickChandyRajesh C. (2021), “Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets,” Journal of Marketing, 85 (1), 59–63.
15.
JohnGeorgeScheerLisa K. (2021), “Commentary: Governing Technology-Enabled Omnichannel Transactions,” Journal of Marketing, 85 (1), 126–30.
16.
JohnsonGarrett A. (2020), “Inferno: A Guide to Field Experiments in Online Display Advertising,” Working paper, https://ssrn.com/abstract=3581396.
17.
KalaignanamKartikTuliKapilKushwahaTarunLeeLeonardGalDavid (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85 (1), 35–58.
18.
KozinetsRobert V.GretzelUlrike (2021), “Commentary: Artificial Intelligence: The Marketer’s Dilemma,” Journal of Marketing, 85 (1), 156–59.
19.
LewnesAnn (2021), “Commentary: The Future of Marketing Is Agile,” Journal of Marketing, 85 (1), 64–67.
20.
LiebermanScott (2021), “Commentary: Managing Human Experience as a Core Marketing Capability,” Journal of Marketing, 85 (1), 219–22.
21.
McCarthyDaniel M.FaderPeter S.HardieBruce G.S. (2017), “Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data,” Journal of Marketing, 81 (1), 17–35.
22.
MoormanChristinevan HeerdeHarald J.Page MoreauC.PalmatierRobert W. (2019), “JM as a Marketplace of Ideas,” Journal of Marketing, 83 (1), 1–7.
23.
MorewedgeCareyMongaAshwaniPalmatierRobertShuSuzanneSmallDeborah (2021), “Evolution of Consumption: A Psychological Ownership Framework,” Journal of Marketing, 85 (1), 196–218.
24.
MorganNeil A.LurieRobert S. (2021), “Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research,” Journal of Marketing, 85 (1), 184–89.
25.
PorterJonathan (2021), “Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field,” Journal of Marketing, 85 (1), 30–34.
26.
PritchardMarc (2021), “Commentary: ‘Half My Digital Advertising Is Wasted…,’” Journal of Marketing, 85 (1), 26–29.
27.
PuntoniStefanoReczekRebecca WalkerGieslerMarkusBottiSimona (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131–51.
28.
VarianHal (2016), “How to Build an Economic Model in Your Spare Time,” The American Economist, 61 (1), 81–90.
29.
WildJason (2021), “Commentary: Beyond Data: The Mindset and Disciplines Needed to Fuel Growth,” Journal of Marketing, 85 (1), 221–26.
30.
ZaltmanGerald (1991), “Assessing Progress on Meeting MSI Priorities,” in Marketing Science Institute Report Number 91-107. Cambridge, MA: Marketing Science Institute.
31.
ZeithamlValarie AJaworskiBernard J.KohliAjay K.TuliKapil R.UlagaWolfgangZaltmanGerald (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32–51.