De BruynArnaudViswanathanVijayBehYean ShanBrockJürgen Kai-UweWangenheimFlorian von (2020), “Artificial Intelligence and Marketing: Pitfalls and Opportunities,” Journal of Interactive Marketing, 51, 91–105.
2.
GordonBrett R.JerathKinshukKatonaZsoltNarayananSridharShinJiwoongWilburKenneth C. (2021), “Inefficiencies in Digital Advertising Markets,” Journal of Marketing, 85 (1), 7–25.
KohliAjay K.JaworskiBernard J. (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing, 54 (2), 1–18.
5.
LindebaumDirkVesaMikkoHondFrank den (2020), “Insights from ‘The Machine Stops’ to Better Understand Rational Assumptions in Algorithmic Decision Making and Its Implications for Organizations,” Academy of Management Review, 45 (1), 247–63.
6.
MickDavid GlenFournierSusan (1998), “Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies,” Journal of Consumer Research, 25 (2), 123–43.
7.
MoormanChristineDayGeorge S. (2016), “Organizing for Marketing Excellence,” Journal of Marketing, 80 (6), 6–35.
8.
NegroponteNicholas (1996), Being Digital. New York: Vintage.
9.
PuntoniStefanoReczekRebecca WalkerGieslerMarkusBottiSimona (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131–51.
10.
WorkmanJohn P. (1993), “Marketing’s Limited Role in New Product Development in One Computer Systems Firm,” Journal of Marketing Research, 30 (4), 405–21.