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Commentary: How AI Shapes Consumer Experiences and Expectations

Journal of Marketing

Impact Factor: 10.4 / 5-Year Impact Factor: 17.9

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Article commentary

First published online January, 2021

Commentary: How AI Shapes Consumer Experiences and Expectations

Volume 85, Issue 1

https://doi.org/10.1177/0022242920972932

Abstract

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References

1.

Keen

Andrew

(2018), How to Fix the Future. New York: Atlantic Monthly Press.

2.

Levitt

Theodore

(1960), “Marketing Myopia,” Harvard Business Review, 38 (July-August), 45–56.

3.

Puntoni

Stefano

Reczek

Rebecca

Giesler

Markus

Botti

Simona

(2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131–51.

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