AilawadiKusum L.FarrisPaul W. (2017), “Managing Multi- and Omnichannel Distribution: Metrics and Research Directions,” Journal of Retailing, 93 (1), 120–35.
2.
AilawadiKusum L.FarrisPaul W. (2020), Getting Multi-Channel Distribution Right. Hoboken, NJ: John Wiley & Sons.
3.
CuiTony HaitaoGhoseAnindyaHalaburdaHannaIyengarRaghuramPauwelsKoenSriramS.TuckerCatherineVenkataramanSriraman (2021), “Informational Challenges in Omnichannel Marketing: Remedies and Future Research,” Journal of Marketing, 85 (1), 103–20.
4.
DinnerIsaac M.HeerdeHarald J. vanNeslinScott A. (2014), “Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising,” Journal of Marketing Research, 51 (5), 527–45.
5.
DzyaburaDariaJagabathulaSrikanth (2018), “Offline Assortment Optimization in the Presence of an Online Channel,” Management Science, 64 (6), 2767–86.
6.
GhoseAnindyaTodriVilma (2016), “Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior,” MIS Quarterly, 40 (4), 889–910.
7.
GielensKatrijnGijsbrechtsElsDekimpeMarnik G. (2014), “Gains and Losses of Exclusivity in Grocery Retailing,” International Journal of Research in Marketing, 31 (3), 239–52.
8.
NeslinScott A. (2020), “The Omnichannel Continuum: How Far Is Far Enough?” working paper, Tuck School of Business, Dartmouth College.
9.
RooderkerkRobert P.KökGürhan (2019), “Omnichannel Assortment Planning,” in Operations in an Omnichannel World, Vol. 8, GallinoSantiagoMorenoAntonio, eds. New York: Springer, 51–86.
10.
VerhoefPeter C.KannanP.K.Jeffrey InmanJ. (2015), “From Multi-Channel Retailing to Omnichannel Retailing: Introduction to the Special Issue on Multi-Channel Retailing,” Journal of Retailing, 91 (2), 174–81.
