Abstract
Get full access to this article
View all access options for this article.
References
1.
2.
Du
Rex Yuxing
Netzer
Oded
Schweidel
David A.
Mitra
Debanjan
(2021 ), “Capturing Marketing Information to Fuel Growth ,” Journal of Marketing , 85 (1 ), 163 –83 .
3.
Horn
Robert
(2019 ), “Does Design Pay Off? Yes. (And There’s Data to Prove It.) ” Fortune (March 5 ), https://fortune.com/2019/03/05/design-results-roi-data/
4.
Kalaignanam
Kartik
Tuli
Kapil
Kushwaha
Tarun
Lee
Leonard
Gal
David
(2021 ), “Marketing Agility: The Concept, Antecedents, and a Research Agenda ,” Journal of Marketing , 85 (1 ), 35 –58 .
5.
Mulcahy
Simon
(2020 ), “Customer 360 Transformation: The Importance of Changing Mindsets in Your Organization ,” https://www.salesforce.com/blog/2020/01/360-perspectives-change-mindsets.html.
6.
Schwab
Klaus
(2016 ), “The Fourth Industrial Revolution: What It Means, How to Respond ,” https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/.