BergerJonahHumphreysAshleeLudwigStephanMoeWendy W.NetzerOdedSchweidelDavid A. (2020), “Uniting the Tribes: Using Text for Marketing Insight,” Journal of Marketing, 84 (1), 1–25.
2.
ChapmanChrisFeitElea McDonnell (2019), R for Marketing Research and Analytics, 2nd ed. New York: Springer.
3.
HauserJohn RKoppelmanFrank S. (1979), “Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness,” Journal of Marketing Research, 16 (4), 495–506.
4.
KwartlerTed (2017), Text Mining in Practice with R. Hoboken, NJ: John Wiley & Sons.
5.
LiuBing (2015), Sentiment Analysis: Mining Opinions, Sentiments, and Emotions. New York: Cambridge University Press.
6.
MohammadSaifTurneyPeter (2013), “Crowdsourcing a Word-Emotion Association Lexicon,” Computational Intelligence, 29 (3), 436–465.
7.
ShakespeareWilliam (2019), The Complete Works of William Shakespeare. Urbana, IL: Project Gutenberg. Retrieved September 4, 2019, fromhttps://www.gutenberg.org/files/100/100-0.txt.
8.
SilgeJuliaRobinsonDavid (2017), Text Mining with R: A Tidy Approach. Sebastopol, CA: O’Reilly.
