Images of Health,Illness and Women in Drug Advertising

Abstract

Dr. Seidenberg has written extensively on the area of drug promotion, with particular emphasis on the derogatory depiction of women in advertising campaigns and on the expansion of the definition of illnesses requiring drug therapy solutions. During his oral presentation, Dr. Seidenberg produced a slide show of ads and commented on their content. For publication purposes, his remarks were edited to include parts of his written testimony as well as portions of the question and answer session. As a physician, he presents some interesting comments on the effects of advertising on doctors.