Vividness of imagery across different sensory modalities in Filipinos and Caucasian Americans was investigated. Based upon previous theory and research, three hypotheses were advanced: (1) Filipinos would manifest greater vividness of imagery than Caucasian Americans in all sensory modalities; (2) groups would differ with respect to the rank order of scores for vividness of imagery for different sensory modalities; (3) groups would differ in the interrelationships of vividness of imagery scores among various sensory modalities examined. The first two hypotheses were partially supported but not the third. Results were interpreted in terms of variations in socialization practices between the two groups and the implications these practices may have for conditioning personality configurations and linguistic functions that mediate imagery abilities and use.
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