Group Influence on Individual Behavior across Cultures

Abstract

Differences among cultures with regard to the effects of group conformity pressures and influence on individual behavior have been reported in several previous studies. The current study analyzes responses of managers from thirteen different countries who participated in management training programs around the world. Results indicated that West German and Swiss managers were particularly high in conformist type response patterns while British and Austrian managers ranked lowest among the countries represented. Japanese managers revealed a complex pattern with a noticeable anti-conformist tendency-a finding that has been reported in previous research.

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