Recent trends in the content and characteristics of articles published in the Journal of Cross-Cultural Psychology from 2004 through 2009 are reviewed, completing the picture of the first 40 of publication. Consistent with earlier trends, empirical comparative studies are seen most frequently, self-report social behavior studies are predominate, and the majority of researchers are from the United States and English-speaking countries. Increased statistical and methodological sophistication continue to strengthen cross-cultural research and support the centrality of culture in psychology.
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