East Asians report lower levels of self-esteem than North Americans and Western Europeans. These differences could mean that self-esteem is a culturally bounded construct, experienced differently in different cultures, or they could mean that self-esteem is a universally relevant construct whose average level is raised or lowered in different cultures. To examine these possibilities, the authors assessed self-esteem functioning in China and America. Study 1 found that, across cultures, self-serving attributions are stronger when self-esteem is high than when it is low. Study 2 replicated this finding and also found that, across cultures, failure produces less emotional distress when self-esteem is high than when it is low. Because self-esteem functioned similarly in China as in America, the authors conclude it is of general psychological importance.
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