“Good” is a fundamental concept present in all cultures, and experts in values and positive psychology have mapped good's many aspects in human beings. Which aspects do laypersons typically access and consider as they make everyday judgments of goodness? Does the answer vary with culture? To address these questions, the authors compiled prototypes of the good person from laypersons' free-listings in seven cultures and used experts' classifications to content-analyze and compare the prototypes. Benevolence, conformity, and traditionalism dominated the features that laypersons frequently attributed to good people. Other features—competence in particular—varied widely in their accessibility across cultures. These findings depart from those obtained in research using expert-designed self-report inventories, highlighting the need to consider everyday accessibility when comparing cultures' definitions of the good person.
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