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Book Review: Charles F. McGovern,Sold American: Consumption and Citizenship,1890—1945,Chapel Hill,NC,University of North Carolina Press,2006;xv + 536 pp.;$65.00 hbk;ISBN 13: 9780807830338;$24.95 pbk;ISBN 13: 9780807856765 Kristin L. Hoganson,Consumers' Imperium: The Global Production of American Domesticity,Chapel Hill,NC,University of North Carolina Press,2007;xiv + 402 pp.;$65.00 hbk;ISBN 13: 9780807830895;$24.95 pbk;ISBN 13: 9780807857939