Kelley, D. (1982, July-August). Critical issues for issue ads. Harvard Business Review.
6.
Livesey, S.M. (1999, January). McDonald's and the Environmental Defense Fund: A case study of a green alliance. The Journal of Business Communication, 36(1), 5-39.
7.
Shelby, A. (1998, July). Communication quality revisited: Exploring the link with persuasive effects. The Journal of Business Communication, 35(3), 387-404.