Research suggests that visual information plays an important role in affecting
receivers'perceptions. Consequently, examining the ethical implications of
techniques for presenting visual information seems warranted. This article
addresses the ethics of visual information by first reviewing general principles of
ethics. This is followed by applying these principles to a critique of standard
visual techniques, including issues of construction and issues of data represen
tation. The article concludes by offering standards for the creation and assess
ment of ethical visuals.
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