This is the Outstanding Researcher Award Lecture presented at the 1992 Annual Meet
ing of the Association for Business Communication. Each year the Association con
siders nominees for the Outstanding Researcher Award and Larry R. Smeltzer is the
second person to receive the award. In what may prove to be the start of a tradition,
Dr. Smeltzer was invited to deliver a special lecture at the November, 1992, meeting in
New Orleans, Louisiana, U.S.A. This is a slightly revised text of his remarks.
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