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Book Reviews : Persuasion: Theory and Research. Daniel J. O'Keefe. Newbury Park,CA: Sage Publications,1990. Hardcover. 269 pages. ISBN 0-8039-3368-1

International Journal of Business Communication

Impact Factor: 3.2 / 5-Year Impact Factor: 4.1

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First published online January, 1992

Book Reviews : Persuasion: Theory and Research. Daniel J. O'Keefe. Newbury Park,CA: Sage Publications,1990. Hardcover. 269 pages. ISBN 0-8039-3368-1

Volume 29, Issue 1

https://doi.org/10.1177/002194369202900107

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