This article reviews the scholarly literature in cross-cultural business communication
and discusses the shortcomings of the existing research. It demonstrates the limita
tions of the Western, linear paradigms and expounds upon some unresolved important
questions which have been inadequately researched and hence need in-depth examina
tion. Finally, the article develops a few testable hypotheses for the 1990s, emanating
from the discussion of the research questions.
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