The strategic choice model, which suggests that choice is dependent on communication
goal and probable receiver response, is applied to motivational options useful in con
structing persuasive messages. Specific options are identified according to power-
based, nonpower-based, and shared power-based categories. The relative force of the
specific options is determined by goal and response individually and in their relation
to each other. Thus, the relative strength of specific motivational options is plotted
graphically for all three categories, with a "natural home" or position of greatest
strength identified for each option.
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