Because business communication texts take a product-oriented approach to
arrangement, business writers tend to overlook the value of context-specific
arrangements. Teaching arrangement inductively, however, offers an alternative
to the standard imitation of text models. Initially pioneered by the Greek
rhetorician Isocrates, the inductive method stimulates individual rather than
formulaic responses to the problems of organization. Inductively-trained
writers also come to see arrangement as a powerful element in persuasive dis
course.
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3.
Brusaw, Charles T. (1982). The business writer's handbook (2nd ed.). New York: St. Martin's Press.
4.
Cicero (1942). De Oratore (E. W. Sutton or H. Rackham, Trans.). Cambridge, MA: Loeb Classical Library.
5.
D'Angelo, Frank (1975). A conceptual theory of rhetoric. Cambridge, MA: Winthrop.
6.
Denton, L.W. (1985). The etiquette of American business correspondence . In George H. Douglas and Herbert W. Hildebrandt (Eds.). Studies in the history of business writing. Urbana, IL: The Association for Business Communication.
7.
Isocrates (1962) (George Norlin, Trans.). Cambridge, MA: Harvard University Press.
8.
Jaeger, Werner (1944). Paideia, V. III. New York: Oxford University Press.
9.
Johnson, R. (1959). Isocrates' method of teaching. American Journal of Philology, 80, 25-36.
10.
Larsen, Richard L. (1976). Structure and form in nonfiction prose. In Gary Tate (Ed.), Teaching composition (pp. 45-71). Fort Worth: Texas Christian University Press.
11.
Lesikar, Raymond V. (1985). Basic business communication (3rd ed.). Homewood, IL: Irwin.
12.
Marrou, H.I. (1956). A history of education in antiquity (George Lamb, Trans.)London: Sheed and Ward.
13.
Murphy, Herta and Hildebrandt, Herbert W. (1984). Effective business communication (4th ed). New York: McGraw-Hill.
14.
Podis, Leonard A. (1980). Defining a more practical approach. CCC, XXXI, (May), 197-204.
15.
Selzer, Jack (1981). Readability is a four-letter word. The Journal of Business Communication, 18, no. 4, 23-34.
16.
Treece, Malra (1984). Communication for business and the professions (2nd ed.). Boston: Allyn and Bacon.
17.
Wall Street Journal (1985). Friday, Oct. 4, 21.
18.
Wilkinson, C.W., Clarke, Peter B., and Wilkinson, Dorothy C. (1983). Communicating through letters and reports (8th ed.). Homewood, IL: Irwin.
