Modern culture, with its rapidly increasing reliance on information exchange,
requires that we develop a better understanding of the communication process.
Because communication is such a complex process, previous communication
models have generally oversimplified the process and failed to provide a usable,
systematic overview of it. The Targowski/Bowman model introduces a new
paradigm that isolates the various components for individual measurement and
analysis, places the components into a unified whole, and places communica
tion and its business component into a larger cultural context.
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