JOEL BOWMAN DOES AN EXCELLENT JOB reviewing the content, meaning, and implications of Naisbitt's (1982) Megatrends: Ten New Directions
Transforming Our Lives (ABC Journal, Fall 1984). But before business communication educators and consultants join the computer-assisted- instruction trend, they should review Naisbitt's methods of obtaining and interpreting the newspaper articles he hases his megatrends on. Smart futurists validate trend predictions before adapting to and capitalizing on the future. The purpose here is to examine Naisbitt's methodology and to provide an example of a validation technique to check out his predictions.
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References
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