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Book Reviews : Advertising. William H. Bolen,John Wiley & Sons,Inc.,New York,1981,504 pages,cloth

International Journal of Business Communication

Impact Factor: 3.2 / 5-Year Impact Factor: 4.1

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First published online January, 1982

Book Reviews : Advertising. William H. Bolen,John Wiley & Sons,Inc.,New York,1981,504 pages,cloth

Volume 19, Issue 1

https://doi.org/10.1177/002194368201900114

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