This paper examines the role of communication directors in regard to in
ternal communication activities in business organizations. A case is built
for focusing management attention on clarifying and identifying ways of
using the expertise of these communication specialists. Results indicate
that the directors perform a variety of roles ranging from journalistic to
advisorylsupport work. The findings are used to propose a functional role
involved in determining major policies related to developing and maintain
ing company-wide communication systems. Suggestions are made for
future research.
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