This study was conducted to determine which of two different ap
proaches should be taught to best meet the objectives of the business
communications class. An Experimental Group received formal instruc
tion in theory and a reduction in writing assignments. A Control Group
received no formal instruction in theory and had 32 percent more writ
ing assignments. Results of tests indicated a significant difference in
knowledge of theory and ability to analyze in favor of the Experi
mental Group. No significant differences were found in scores on the
objective tests on principles and writing ability.
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References
1.
Robert D. Hay , "A Brief History of Internal Organization Communication Through the 1940's," The Journal of Business Communicatioh , Summer, 1974, 6.
2.
Leland Brown , "The Challange of Change," The Journal of Business Communication, Spring, 1974, 3.
3.
Ibid.
4.
Dwight Bullard , "Current Trends Teaching Business Communication: A Report of Practices in Member Schools of American Association of Collegiate Schools of Business," The Journal of Business Communication , Fall, 1971, 27-35.
5.
Objectives A, B, and C were taken from the ABCA Ad Hoc Committee on Course Standards presented in 1973..... American Business Communication Association, "Standards for Business Communication Courses, The ABCA Bulletin, March, 1974, 18. The specific objectives listed beneath A, B, and C were taken from Bullard's study, documented above.
6.
J.H. Menning, C.W. Wilkinson, and Peter B. Clarke , Communicating Through Letters and Reports, Richard D. Irwin, Inc., 1976.
7.
Raymond V. Lesikar, Business Communication: Theory and Application, Illinois , Irwin, Inc., 1976, vii-viii.
