Search and Re-Search for Solutions To Communication Problems

Abstract

This paper calls for moderating the polarizations that too often define research attitudes and practices. Careful definitions of research and types of research can lead to a more balanced view. Descriptions of and solutions for three major categories of polarities—1) attitudes about research and who should conduct it, 2) impressions of what research is, and 3) conceptions about research methods and findings—form the basis for adjusting the extremes. With a nonpolarized concept the busi ness communicator can become a more productive business communi cation researcher.