This study was undertaken to supply some possible explanations concern
ing effects of personality systems on the encoding and decoding process of
individuals. A working model of the communication process was developed
which corresponds to the ego states of transactional analysis. The model
should be viewed as a pilot diagram representing a graphic presentation of
the human psychological system as a variable in the communication trans
action.
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References
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Wilbur Schramm, "The Nature of Communication Between Humans," in Wilbur Schramm and Donald F. Roberts, The Process and Effects of Mass Communication , University of Illinois Press, Urbana: p. 17.
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Loc. cit.
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Dean C. Barnlund, "Transactional Model of Communication," in Kenneth K. Sereno and C. David Mortensen , eds., Foundations of Communication Theory, New York: Harper and Row, 1970, p. 99.
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B.F. Skinner, Verbal Behavior, New York: Appleton-Century-Crofts , 1957.
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Wilbur Schramm and Donald F. Roberts , The Process and Effects of Mass Communication , Urbana: University of Illinois Press, 1971, p. 24.
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Eric Berne, Transactional Analysis in Psychotherapy, New York : Grove Press, 1961, pp. 75-79.
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Charles Martin, "Application of a Transaction Model to Advertising Research," unpublished Ph.D. dissertation, The University of Texas at Austin , 1974.
