Bicentennial communicators should look closely at the design of their
research efforts with external as well as internal validity in mind. The
scientific method, its use in the design of socio-communication studies,
theory/experiment interrelationships, types of experimental designs, and
pertinent points to consider in each area should help ABCA researchers
conduct more meaningful studies in the years ahead. This article attempts
to conceptualize these needed research concepts.
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