This is a study of attitudes of local business leaders toward the importance of communication in business. Unlike many such studies it reports informa tion about kind of business and educational background of the respondent.
Get full access to this article
View all access options for this article.
References
1.
Rollin H. Simmonds , "Skills Businessmen Use Most," Nation's Business, November, 1960, p. 88.
2.
Stella Traweek, "An Opinion Report of Alumni of the College of Business Administration, The University of Texas, 1917-54," report by the Bureau of Business Research, The University of Texas, 1954.
3.
Simmonds, op. cit., p. 88.
4.
James C. Bennett , "The Communication Needs of Business Executives ," The Journal of Business Communication, 8:3 (Spring, 1971), pp. 3-11.
5.
Homer L. Cox, "Opinions of Selected Business Managers about Some Aspects of Communication on the Job," The Journal of Business Communication, 6:1 (Fall, 1968), pp. 3-12.
6.
"Why Managers Are Best Communicators," Nation's Business, March, 1969, pp. 82-87.
