The Importance of Direct Mail in Business School Education

Abstract

Whether in management, marketing, accountancy, production or engineering, the businessman's ability, education and training become more valuable to him and his company if he can communicate his ideas persuasively, through memos, reports and letters. Business students, therefore, should be taught to write sales letters, where the principles of persuasion can best be demonstrated. If students learn how to solve persuasion problems and the techniques of writing good sales letters, they can apply these principles profitably in any area of business