James Cass, "Teachers and Change," Saturday Review-World, November 6, 1973, p.53.
2.
2Ibid., ideas paraphrased.
3.
Leland Brown , "The Challenge of Change," The Journal of Business Communication, XI, 3, Spring 1974, p. 5.
4.
W.C. Bennis, Kenneth D. Benne, and Robert Chin, The Planning of Change, New York, Holt, Rinehart & Winston, 2nd ed., 1969, p. 2.
5.
5Ibid., ideas paraphrased.
6.
Cass, p. 53.
7.
James Conley refers to this phenomenon and the ensuing analogy in his article, "Curricular Myopiain Business Communication," The ABCA Bulletin, XXXV, 3, September 1972, p.1.
8.
Recruiting for Business Communication at the University of Texas has always been troublesome. When you add to that condition, further restrictions imposed by a Dean who operates on a 25-30 year horizon as a commonplace (doesn't everybody?), finding a qualified Ph.D. to fit these unusual dimensions is difficult indeed. Additionally, Business Communication at UT historically has been the whipping boy of every Course and Curriculum Committee appointed annually in the College. Apparently what we had been doing in the division over the years—though useful to businessmen who hired our graduates—wasn't what we ought to be doing according to the influx of young, aggressive, avant garde thinking faculty being hired in other disciplines. So we walked that tightrope, fought the battles successfully, gradually added diversified communication specialists to the staff as stalwarts retired or moved on, constantly planning all the while.
