Getting mail questionnaires returned has long been a problem. This study indi
cates that money is still good bait and cheaper than remailings. The results
suggest that monetary incentive is likely to increase questionnaire return rate.
Get full access to this article
View all access options for this article.
References
1.
J.C. Bevis, "Economic Incentives Used for Mail Questionnaires," Public Opinion Quarterly, Fall 1948, 492-3.
2.
W.M. Kephart and Marvin Bressler, "Increasing the Response to Mail Questionnaires: A Research Study," Public Opinion Quarterly, Summer 1958, 123-32.
3.
A.E. Kimball , "Increasing the Rate of Return in Mail Surveys ," Journal of Marketing, October1961, 63-64.
4.
J.J. Watson , "Improving the Response Rate in Mail Research ," Journal of Advertising Research, June 1965 , 48-50.
5.
T.R. Wotruba , "Monetary Inducements and Mail Questionnaire Response," Journal of Marketing Research, November 1966, 398-400.