This article challenges several long-established principles of organizing written
communications. Aids to easy reading or ready reference may rather be æsthetic
preferences. Neither logical nor psychological order has any statistically signifi
cant superiority.
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References
1.
René Descartes, Rules for the Direction of the Mind Great Books of the Western World series, Robert Maynard Hutchins, Editor in Chief, Vol. 31, Chicago, Encyclopaedia Britannica, Inc., 1952, p. 7.
2.
The subject matter for the memorandum report was based on a problem in Walter K. Smart, Louis W. McKelvey, and Richard C. Gerfen, Business Letters , 4th ed., New York , Harper, 1957, p. 551.
3.
Robert R. Aurner, Effective Communication in Business—With Management Emphasis, 4th ed., Cincinnati, South-Western, 1958, p. 551.
4.
Norman B. Sigband, Effective Report Writing, New York, Harper, 1960, p. 198.
5.
Alta Gwinn Saunders and Herbert L. Creek, The Literature of Business, 3rd ed., New York, Harper, 1928, p. 608.
6.
Ibid., p. 614.
7.
Alta Gwinn Saunders and Chester Reed Anderson, Business Reports, Investigation and Preparation, 2nd ed., New York, McGraw-Hill, 1940, p. 379.
8.
K.C. Beighley, "An Experimental Study of the Effect of Low Speech Variables on Listener Comprehension,"Speech Monographs, 21:4 (November, 1954), 248.
9.
Miles A. Tinker, Legibility of Print, Ames, Iowa State University Press, 1963, pp. 88-94.
