Widely used in teaching business communication but rarely discussed in its
literature, the case method is here described philosophically and historically
and its applications to our field clearly implied.
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References
1.
Alfred North Whitehead, "Universities and Their Function" in The Aims of Education, New York,, Macmillan, 1929.
2.
Kenneth E. Schnelle, Case Analysis and Business Problem Solving, New York, McGraw-Hill , 1967.
3.
Thomas C. Raymond, Problems in Business Administration , New York, McGraw-Hill , 1967.
4.
William Rotch and Mrs. George B. Thomas,Case Analysis and Report Writing, University of Virginia Graduate Business School, 1965.
