One's openness to, and ability to cope with, change are measured by the acid
test for publication specialists described here. The winners "innaugurate change
to compensate for change." But this article also describes some publication
managers who fail the test and become a drain on corporate management in
vestment.
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References
1.
Tom Wolfe , The Electric Kool-Aid Acid Test , New York, Bantam, 1968.
2.
Douglas McGregor, The Human Side of Enterprise , New York, McGraw-Hill, 1960.
3.
Alvin Toffler, "Coping with Future Shock," Playboy Magazine, March, 1970.
4.
Myron L. White, "The Care and Handling of Young Technical Writers,"Proceedings, 17th ITCC, Society of Technical Writers and Publishers, June, 1970.
5.
McGregor, p. 49.
6.
Ibid.
7.
Robert Townsend , "Up the Corporation," Harper's Magazine, March 1970.
8.
Alberta L. Cox, "From College to Kindergarten or How To Become a Technical Writer," Proceedings, 17 th ITCC, Society of Technical Writers and Publishers, June, 1970.
9.
Alfred J. Marrow, Behind the Executive Mask, American Management Association, 1964 , p. 23.
10.
Ibid., p. 29.
11.
For a more detailed discussion of this point, see Henrietta Davidge's "The Verbally Crippled in a Technical Race," Proceedings, 17th ITCC, Society of Technical Writers and Publishers, June, 1970.
12.
Marshall McLuhan , Understanding Media, New York, McGraw-Hill, 1964, p. 9.
13.
John W. Gardner , "Codkin Lectures," Harvard University, Spring, 1969.
