According to this survey of California executives, the ability to communicate
effectively is significant in moving businessmen to top management positions.
The executivcs surveyed believed that a formal course in business communi
cations is essential for adequate preparation for management positions.
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References
1.
R.R. Kay, "To Manage You Must Communicate," Iron Age, July 15, 1965, P. 55.
2.
Robert R. Aumer, "Communications Impact: Power Source for Decision Makers," Journal of Business Communication , 5:2 (Winter, 1967), 26-29.
3.
"Why Best Managers Are Best Communicators," Nation's Business, March, 1969. pp. 82-87.
4.
Rollin H. Simmonds, "Skills Businessmen Use Most," Nation's Business, November, 1960, pp. 88-92.
5.
"Educating Tomorrow's Business Executives,"Harvard Business Review, November, 1968, p. 2.
6.
Charles A. Malouf, "Evaluation of the Business Curriculum at San Fernando Valley State College" unpublished master's thesis, August, 1967.
7.
American Management Association, Education for Business: A Balanced Appraisal, Management Bulletin No. 34, 1963, pp. 22-26.
8.
William K. Allen, "An Integral Part of the Process of Managing ," Perspective, IV, 4 ( July-August, 1968), 1-3.
