Readers of this Journal for the past several years have been kept up to date on
the development of the business communication program at the University of
Houston. This article describes and evaluates a testing procedure used to pre
dict student performance in the basic business communication course.
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References
1.
Thomas R. Mongan and Morris P. Wolf, "A Proposed Communication Certification Program," The Journal of Business Communication, 5:4 ( Summer, 1968), 5-16; Bette A. Stead, "A Statistical Analysis of the University of Houston Business Communication Laboratory Program ," The Journal of Business Communication, 6:1 (Fall, 1968), 25-30.
2.
Characterized by the student's collecting, analyzing, synthesizing, and interpreting real data according to a detailed work plan that he has formulated for scientific rather than intuitive decision making.
3.
Currently, eighteen class sections of the first business communications course, with enrollment limited to a maximum of thirty students per section, are offered at the University of Houston each semester.
4.
R.R. Aurner and M.P. Wolf, Effective Communication in Business, 5th ed., Cincinnati, South-Western, 1967, pp. 549-598 and back flyleaf.
5.
Robert L. Thorndike and Elizabeth Hagen , Measurement and Evaluation in Psychology and Education, 2nd ed., New York , John Wiley and Sons, 1962, p. 70.
6.
Ibid, p. 183.
7.
Fred N. Kerlinger, Foundations of Behavioral Research, New York, Holt, Rinehart and Winston, 1964, p. 430.
8.
Frederick Williams, Reasoning With Statistics, New York, Holt, Rinehart and Winston, 1968, p. 134.
9.
J.P. Guilford, Fundamental Statistics in Psychology and Education, 3rd ed., New York, McGraw-Hill, 1965, p. 455.
