This recent survey of ABCA members reveals that consulting in the business
communications field is less aggressive and profitable than it might be Faculty
members charge their clients fees that are fractions of those charged by full-time
consultants. These low fees, the authors believe, are a disservice to the profession.
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References
1.
"What Management Consultants Can Do," Business Week, January 23, 1965, p. 88.
2.
Walter Guzzardi , Jr., "Consultants: the Men Who Come to Dinner ," Fortune, February, 1965, p. 141.
3.
J. Weingarten , "And Now the Captive Consultant," Fortune, November, 1966, P. 94. 4 "Instant Executives," Forbes , November 15. 1967, p. 27. 5 "Management Consultant Salaries," Management Services, July, 1968, p. 12.
