Organizational communication audits are a necessary first step in assessing communica tion strengths and weaknesses. This article discusses the use of survey methods to gather information before devising plans to improve communica tion in the firm. Included are materials on conducting, timing, and publicizing surveys, re porting results, plus sample questions.
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3.
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4.
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5.
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6.
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7.
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14.
Hecht, R.M. and S. Lirtzman. "Let's Stop Worrying About Aptitudes and Look at Attitudes," Personnel Journal, 44: 616-619, December, 1965.
15.
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22.
Myers, M.C. "Employee Aid Turns Attitude Survey into Problem Solver," Factory, 124: 96-97, August, 1966.
23.
"New Moves Stem From Opinion Poll," Editor and Publisher, 99: 53, September 24, 1966.
24.
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25.
Schaffer, A.J. "Attitude Survey as a Management Tool," Personnel Administration, 26: 36-39, November, 1963.
26.
Slote, L.M. "See Yourself as Your Employees See You," Business Management, 30: 99-104, June, 1966 .
27.
"Status of the Employee Attitude Survey," Personnel Journal, 41: 403-405, September, 1962.
28.
"Survey Can Help Insure Good Attitudes," Administrative Management, 27: 42, April, 1966.
29.
Svetlik, B.L. and others. "Projective Analysis of Attitude Questionnaires," Personnel Psychology.15: 397-404, Winter, 1962.
Wakeley, J.H. "One Way to Get Meaningful Results from Attitude Surveys," Personnel Journal, 41: 43-47, November, 1964.
32.
Weick, K.K. "Concept of Equity in Perception of Pay," Administrative Science Quarterly, 2: 414-439, December, 1966.
33.
Will, F.E. and D.C. King. "Factor Analytic Approach to the Construct and Content Validation of a Job Attitude Questionnaire," Personnel Psy. chology, 18: 81-90, Spring, 1965.
34.
Wiksell, M.J. "Talking it Over Is Important — Survey of Employee Views on Supervisory Communication," Personnel Journal, 46: 168-169, March, 1967.
35.
Wnuk, J.J., Jr. "Morale: An Additional Approach, " Personnel Joacrnal , 45: 220-223, April, 1966.
36.
Wright, M. "Myth of Selling Free Enterprise: Employee Opinion Surveys Shed Light on Economic Understanding," Public Relations Journal, 22: 18-20, September, 1966.
37.
—. "Putting Surveys to Work, Personnel Journal, 43: 252-254, May, 1964.
38.
Youngberg, C.F.X. and others. "Management Action Recommendations Based on One Versus Two Dimensions of a Job Satisfaction Questionnaire," Personnel Psychology, 15: 145-150, Summer, 1962.
39.
Zimmerman, William. "Two Major Banks Survey Employee Attitudes ," American Banker, 132: 84, unpaged reprint, May 2, 1967.
