Developing a Logical Approach To the Teaching of Business Writing

Abstract

The author believes that the communication needs of college students of business can best be met by a rigorous writing course which stresses the logi cal and developmental aspects of writing. He feels that the reason a "subject matter" of communications has intruded into writing courses is that teachers have felt the mere writing course to be trivial. But the special field of communi cations with its own lingo and jargon is not what is needed to add stature to the business writing course. What is needed is a higher-level approach to writing which spurns the ''for mula" approach of most cur rent business writing textbooks.