Abstract
The authors present the results of a number of studies which show the need for improving communication skills among university students. They pre sent a survey of the communi cations offerings at the Univer sity of Houston College of Business Administration and conclude with an outline of a proposed communication certi fication program.
This paper was presented to the ABCA Southwestern Regional Convention, meeting as the Business Communications Sec tion of the Southwestern Social Science Association at Dallas, Texas, April 12, 1968.
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