Abstract
This study investigated the effects of crisis response strategies on the attribution of an organization’s crisis responsibilities and relationship quality outcomes and determined the linkages among relationship quality outcome indicators. This study found that none of the tested crisis response strategies were helpful in reducing public blame surrounding the featured organization’s responsibility in the crisis. This study also found that the presence of crisis itself tends to negatively affect the relationship quality and that the publics examined were not influenced by the use of crisis response strategies.
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