This commentary, extending one published in 2007, reports on a study of publishing advice being given to new academics in business communication. The findings suggest that “niche” journals such as the Journal of Business Communication are very important to these academics' professional advancement and are, in general, well regarded in the respondents' host departments. Such journals are essential to the scholarly conversation in specialty areas that are not well served by bigger, mainstream journals.
Lowry, P.B., Humphreys, S., Malwitz, J., & Nix, J.C. (2007). A scientometric study of business and technical communication journal quality ratings. IEEE Transactions on Professional Communication, 50, 387-392.
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Mabe, M., Gastel, B., & Cullen, J.H. (2007). Journal futures: Changing modes of researcher communication as the Internet matures: Results of a new global study. Science Editor, 30, 12.
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Martin, J. (2008). Business communication publications. Part of larger session: The impact of publishing industry trends on publishing business communication research. Association for Business Communication International Conference, Incline Village, NV.
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Rogers, P.S., Campbell, N., Louhiala-Salminen, L., Rentz, K., & Suchan, J. (2007). The impact of perceptions of journal quality on business and management communication academics. Journal of Business Communication, 44, 403-426.
