The research presented in this article evaluates the influence of qual
ity of information communicated about both non-traditional and tra
ditional benefits on the recruitment of college graduates. Using a
sample of students who were about to engage in the job search process,
we varied the quality of information describing benefits and examined
how communicating different degrees of information influenced will
ingness to accept a job. Increasing the quality of information commu
nicated about traditional decreased the willingness to accept job offers.
However, increasing the quality of communication about non-tradi
tional benefits increased respondents' perceived value of those benefits
in making job choices. The results partially support the metamyth of
communication.
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